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1999 International Arrivals to the United States
A record 48.5 million international travelers visited the United
States in1999. Canada's stronger economy, a recovering Asia, and
Western Europe's relatively steady economic growth, all played a
major role in the stronger than expected 5 percent growth in 1999
arrivals to the United States. According to the World Tourism
Organization the United States had one of the highest growth
rates among the top visited countries in 1999.
Overseas growth was up by 3 percent, totaling 24.5 million
arrivals. The overseas arrivals for two years standing comprised
51 percent of the total international arrivals to the United
States.
Canadian arrivals reached 14 million in 1999, with a better than
expected 5 percent growth for 1999, after two years of negative
performance. Over the past eight years this is only the second
period of growth experienced in Canadian arrivals to the United
States. The 1999 increase occurred despite minimal gain in the
Canadian dollar against the U.S. dollar. The growth can be
attributable to combined factors of faster growth in real GDP for
1999 (3.6 percent) compared to growth in 1998 (3.1 percent),
record low unemployment rates, and increased consumer confidence.
Mexican total arrivals for 1999 were 10 million, up 7 percent
compared to the previous year. Mexican arrivals to the U.S.
interior grew by 6 percent, totaling 5.2 million arrivals, while
border arrivals grew by 8 percent, totaling 4.7 million. The
growth in arrivals could be primarily explained by the
appreciation of the Mexican peso against the US dollar in 1999.
Shifts in the Overseas Market Rankings
Japan remained the top overseas arrivals market for the United
States in 1999. However, after two years of declining arrivals,
Japan lost a lot of ground to the United Kingdom in 1999. The
United Kingdom is now trailing Japan by only half a million
arrivals, compared to almost a million last year. Germany and
France maintained their 3rd and 4th position, respectively, with
solid arrivals growth.
Brazil's sharp decline in arrivals threatened its ranking, almost
losing its 5th position to Italy with a margin of less than
40,000 arrivals. Venezuelan arrivals maintained its ranking as
the 7th largest overseas arrivals market. The Netherlands
continued to improve its position to 8th place by narrowly
displacing Argentina, now the 9th top overseas arrivals market.
South Korea's double digit growth in 1999 moved its rank from
15th place in 1998 to 10th place in 1999. This increase,
however, has not made up for the ground lost in 1998. South
Korea's movement in rank displaced Australia, Taiwan, Colombia,
in addition to Switzerland, People's Republic of China and Hong Kong.
Despite rank displacement of Australia, Taiwan, and Colombia,
arrivals from these countries increased by 5 percent, 17 percent,
and 13 percent respectively.
Top Overseas Market Performance
Japanese arrivals were slightly down by 1 percent for year-end
1999 with total arrivals of 4.8 million. The decline was not
quite as severe as expected in part due to increased consumer
spending in the second quarter and a slight recovery in business
confidence. However unemployment continued to rise, incomes
fell, and the value of the yen, as of July, had depreciated by 10
percent from 1998.
British arrivals were higher than our forecasts for 1999 reaching
4.3 million, up 7 percent compared to the previous year. British
arrivals continued to have a strong steady growth rate compared
to 1998. The United States has enjoyed growth in this market for
the last 5 years. The larger than expected growth rate in
arrivals may be attributable to the stronger GDP growth rate in
the third and fourth quarters combined with a low unemployment
rate.
German arrivals were right on target with our forecast for 1999,
up 4 percent, almost reaching 2 million, after two years of
negative performance. There was an increase in arrivals despite
the slower growth in real GDP, which could be reflected in the
decrease in the average length of nights stayed per trip of 17
nights for 1999 compared to an average of 21 nights per trip for
1998.
French arrivals had a 5 percent growth rate, totaling 1.1 million
in 1999 - one percentage point faster than the record year of
1998. There was growth in arrivals despite the slower 1999 GDP
growth rate. An explanation for the growth could be due to the
fact that in 1999 travelers on business and those visiting
friends and relatives grew in importance, while there was a
slight decrease in leisure travel as a main purpose of trip when
compared to 1998.
Brazilian arrivals fell by 27 percent in 1999. Despite this sharp
drop, Brazil remained the 5th largest overseas market with
665,000 arrivals. The heavy devaluation of the "real" impacted
Brazilian travel to the U.S. substantially in 1999. However, the
Brazilian economy actually performed better throughout 1999 than
expected. In past years Brazilian travelers to the U.S. were
better prepared for the ups-and downs of the fluctuating economy
and were able to continue to travel even during down turns. In
1999 however, the economic crisis was more of a surprise than in
past years which impacted travel more severely.
Italian arrivals were up 3 percent, slightly less than the 5
percent growth in 1998. The slower growth could be due to slower
growth in GDP in 1999 compared to the previous year.
World Regional Overall Market Performance
Analyzing the arrivals through a regional perspective reveals the
role that some of the smaller or secondary economies play.
Record Western European arrivals totaled 11 million in 1999, an
increase of 6 percent over the previous year, marking 5 years of
growth. Western Europe's growth can be mainly attributable to
increased in British, French and German arrivals, which account
for 67 percent of the Western European arrivals in 1999. This,
however, does not discount the solid growth in secondary Western
European markets such as Italy, Netherlands, Spain, Sweden and
Belgium. The only negative results for Western European arrivals
came from Switzerland, down 1 percent, Greece and Luxemburg, both
down 2 percent. Eastern European arrivals were down 1 percent
compared to the previous year, totaling 395,757 for 1999.
Economic recovery in Asia, which began in 1999, stimulated Asian
arrivals for 1999. Total Asian arrivals were up 3 percent
compared to a double digit drop in 1998 (down 13 percent).
The smaller Asian economies such as South Korea and Taiwan played
a major role in the growth of Asian arrivals for 1999. Both
increased by double digits, up 37 percent and 17 percent,
respectively, compared to 1998 arrivals. Despite the solid
growth in 1999 both markets did not fully recover from the
dramatic declines in 1998. The increase in arrivals could be
attributable to the rising consumer confidence concurrent with
regional economic recovery in Taiwan. South Korea experienced
increased consumer spending and the appreciation of the Won
against the dollar. Arrivals from the Peoples Republic of China
and Hong Kong were down by 9 percent for 1999, which could be a
reflection of the economic and political instability they are
experiencing as they adjust to a consolidated political regime.
As a combined economy China totaled 384,086 visitors in 1999,
ranking it the fourth largest market in Asia.
In the smaller European economies, Dutch arrivals were up by 8
percent while Swiss arrivals were down by 1 percent. Spanish
arrivals grew by double digits, up 11 percent for 1999, and
Swedish arrivals grew by 4 percent.
South American arrivals were down by 8 percent while Central
American and Caribbean arrivals grew by 5 percent and 8 percent.
Venezuelan arrivals grew by 2 percent for 1999, much slower than
the 11 percent growth in 1998. Argentine arrivals were down by 4
percent while Colombian arrivals were up 13 percent. Brazil’s
economic crisis was a key contributor to the overall South
American decline.
Arrivals from Oceania (defined as the islands in the south, west,
and central Pacific, including Australia, New Zealand, Fiji
Islands, and others) grew in 1999 by 5 percent, nearly a full
recovery from the previous year’s decline. This growth came
mainly from the 5 percent growth in Australian arrivals and 2
percent growth in arrivals from New Zealand.
Arrivals from the Middle East and Africa both grew in 1999 by 7
percent and 6 percent, totaling 625,356 and 274,033 respectively.
Growth for African arrivals were slower (up 10 percent in 1998)
while growth from Middle Eastern arrivals were steady compared to
1998, mostly due to a 5 percent increase in arrivals from
Israel.
| COUNTRY OF RESIDENCE | NUMBER OF ARRIVALS | PERCENT CHANGE |
| Grand Total | 48,491,187 | 4.5 |
| Canada* | 14,110,000 | 5.1 |
| Mexico* | 9,915,000 | 6.9 |
| Overseas | 24,466,187 | 3.2 |
| In Rank Order |
| Japan | 4,826,077 | -1.2 |
| United Kingdom | 4,252,160 | 7.0 |
| Germany | 1,984,627 | 4.3 |
| France | 1,059,014 | 4.5 |
| Brazil | 665,013 | -26.9 |
| Italy | 626,217 | 2.5 |
| Venezuela | 552,225 | 2.1 |
| Netherlands | 526,819 | 7.5 |
| Argentina | 501,660 | -4.2 |
| South Korea | 498,643 | 37.0 |
| Australia | 483,157 | 4.9 |
| Taiwan | 453,299 | 17.3 |
| Colombia | 415,724 | 13.0 |
| Switzerland | 405,626 | -1.3 |
| PRC & Hong Kong | 384,086 | -9.0 |
| Hong Kong | 192,911 | -9.4 |
| Spain | 362,848 | 11.2 |
| Sweden | 314,258 | 4.4 |
| Israel | 283,306 | 5.0 |
Note: The arrivals data are available on a monthly basis through
the Tourism Industries office "Summary of International Travel to
the United States. You can purchase this report via our web
site: www.tinet.ita.doc.gov, or by calling 202-482-1129 and ask
for Michelle Greenberg.
*Canada and Mexico arrivals are based on survey research and are
therefore rounded to the nearest thousand.
Source: U.S. Department of Commerce, ITA, Tourism Industries;
Statistics Canada; & Secretaria de Turismo (Mexico).
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