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La Cumbre Presentation -- 1998
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Please Note: To print this page please set page setup to landscape mode and set margins 0.00.
Mexico gets edged out by Brazil, our number one spending market (per capita per day) in 1997 at a whopping $172. Remember, this does not include transportation costs to/from the U.S. Sure makes you see why all eyes are turned to this lucrative market!

Venezuela is nothing to sneeze at, either, with astounding spending in 1997 of $139 per person per day, up more than a third from 1996.

In the case of Argentina, the sample size for this question falls below our statistical threshold in 1996 and 1997.

Chart 22 -- Average Expenditure in U.S. by Key South American Markets

Average Expenditure in U.S. by Key South American Regions

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