Market Profile: Japan

Market Profile: Japan
JAPANESE ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)
Year	1999	2000	2001	2002	2003	2004	2005	Change 2005/1999
Arrivals	4,826	5,061	4,083	3,627	3,170	3,748	3,884	-942
% Change	-1%	5%	-19%	-11%	-13%	18%	4%	-20%

TRENDS IN RECEIPTS¹(in millions)
Year	1999	2000	2001	2002	2003	2004	2005^pr	Change 2005/1999
Receipts	$9,711	$10,238	$8,902	$8,492	$7,595	$10,051	$12,921	$3,210
% Change	3%	5%	-13%	-5%	-11%	32%	29%	33%

JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES²
	Market Share 2005	Volume 2005	Market Share 2004	Volume 2004
PACIFIC ISLANDS	65.0%	2,525	63.7%	2,387

PACIFIC	20.2%	785	18.5%	693
MIDDLE ATLANTIC	9.9%	385	10.1%	379
MOUNTAIN	6.7%	260	7.6%	285
SOUTH ATLANTIC	5.4%	210	5.6%	210
EAST NORTH CENTRAL	4.6%	179	4.7%	176
WEST SOUTH CENTRAL	2.0%	78	2.4%	90
NEW ENGLAND	1.2%	47	1.6%	60
WEST NORTH CENTRAL	**	**	1.1%	41
EAST SOUTH CENTRAL	**	**	1.1%	41

U.S. MAINLAND	36.2%	1,406	37.4%	1,402

Hawaiian Islands	41.3%	1,604	41.2%	1,544
Guam	24.0%	932	22.4%	840
California	18.6%	722	16.8%	630
New York	9.1%	353	9.0%	337
Nevada	5.0%	194	5.9%	221
Illinois	2.0%	78	2.1%	79
Washington	2.0%	78	1.6%	60
Florida	1.7%	66	2.2%	82
Texas	1.7%	66	1.7%	64
Arizona	1.3%	50	1.6%	60
Massachusetts	0.8%	31	1.2%	45
Michigan	**	**	1.5%	56
New Jersey	**	**	1.2%	45
Pennsylvania	**	**	0.7%	26

JAPANESE VISITATION ESTIMATES (Market Share & Volume)
VISITATION TO THE CITIES² (in thousands)
	Market Share 2005	Volume 2005	Market Share 2004	Volume 2004
Honolulu	34.7%	1,348	36.6%	1,372
Los Angeles	9.0%	350	9.3%	349
New York City	7.7%	299	8.6%	322
San Francisco	6.9%	268	5.8%	217
Las Vegas	4.9%	190	5.8%	217
Hawaii (Big Island)	3.1%	120	1.5%	56
Maui	2.3%	89	2.6%	97
Anaheim	2.2%	85	1.7%	64
D.C. Metro Area	2.2%	85	1.4%	52
San Diego	2.1%	82	1.9%	71
Washington, DC	2.1%	82	1.3%	49
Seattle	2.0%	78	1.5%	56
Chicago	1.9%	74	1.9%	71
San Jose	1.7%	66	1.3%	49
Orlando	0.9%	35	1.1%	41
Boston	**	**	1.1%	41

SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
	2005	2004	% Point Change³
Purpose of Trip: (multiple response)
Vacation / Holiday	78%	79%	-1
Business	16%	14%	2
Visit Friends and Relatives	15%	18%	-3
Attend Convention	7%	6%	1
Transportation Types Used in U.S.: (multiple response)
Rented Automobile	23%	23%	0
Airline in U.S	21%	20%	1
Private Automobile	19%	19%	0
Bus between Cities	18%	19%	-1
Rail between Cities	4%	5%	-1

SELECTED TRAVELER CHARACTERISTICS (by Percent Change)
	2005	2004	% Point Change or % Change ³
Prepaid Package	42%	42%	0 pts.
First International Trip to U.S.	28%	30%	-2 pts.
Average Length of Stay in U.S. (nights)	7.3	7.7	-5%
Daily Visitor Spending in U.S.	$176	$158	11%
Average Number of States Visited	1.2	1.2	0%

Notes:

(1) Excluding passenger fare receipts/exports.

(2) Only census region, state, and city destinations having a sample size of 100 or more are displayed. Due to quarterly data weighting by country and port of entry, some unreported destinations may have a higher proportion of total than those reported.

(3) Percentage-point and percentage changes are based on non-rounded data.

(pr) Preliminary estimate subject to revision.

(**) Estimate not shown due to sample size fewer than 100.

Note: This profile shows only a few of the 35 travel characteristics data reported on international arrivals to the U.S. Additional information may be obtained for a fee. To learn more, please visit our website: http://tinet.ita.doc.gov/research/programs/ifs/index.html

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: May 2006