Market Profile: Switzerland
SWISS ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)

Year	1997	1998	1999	2000	2001	2002	2003	Change 2003/1997
Arrivals	410	411	406	395	311	254	230	-180
% Change	-2%	0%	-1%	-3%	-21%	-18%	-9%	-44%

TRENDS IN RECEIPTS* (in millions)

Year	1997	1998	1999	2000	2001	2002	2003	Change 2003/1997
Receipts	$1,124	$1,146	$1,252	$1,176	$958	$696	n/a	n/a
% Change	-18%	2%	9%	-6%	-19%	-27%	n/a	n/a

SWISS VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **

	Market Share 2003 ***	Volume 2003 ***	Market Share 2002	Volume 2002
MIDDLE ATLANTIC	35.3%	81	38.3%	97
PACIFIC	32.7%	75	26.3%	67
SOUTH ATLANTIC	31.2%	72	32.7%	83
MOUNTAIN	13.8%	32	****	****
NEW ENGLAND	8.3%	19	****	****
California	29.1%	67	25.6%	65
New York	28.4%	65	33.0%	84

SWISS VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **

	Market Share 2003 ***	Volume 2003 ***	Market Share 2002	Volume 2002
New York City	27.1%	62	30.5%	77
Los Angeles	16.7%	38	****	****

SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)

	2003 ***	2002	% Point Change *****
Purpose of Trip: (multiple response)
Vacation / Holiday	59%	53%	6
Visit Friends and Relatives	40%	37%	3
Business	37%	46%	-8
Attend Convention	7%	9%	-2
Transportation Types Used in U.S.: (multiple response)
Rented Automobile	39%	36%	2
Airline in U.S.	31%	30%	1
Company or Private Automobile	28%	27%	1
Rail between Cities	19%	18%	1
Bus between Cities	7%	5%	3

SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)

	2003 ***	2002	% point change or % Change *****
First International Trip	13%	11%	2 pts
Average Length of Stay in U.S. (nights)	14.8%	13.7	8%
Daily Visitor Spending in U.S.	$169	$117	44%
Average Number of States Visited	1.7	1.9	-11%