Market Profile: Sweden
SWEDISH ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)

Year	1997	1998	1999	2000	2001	2002	2003	Change 2003/1997
Arrivals	292	301	314	322	231	204	211	-81
% Change	9%	3%	4%	3%	-28%	-12%	3%	-28%

TRENDS IN RECEIPTS* (in millions)

Year	1997	1998	1999	2000	2001	2002	2003	Change 2003/1997
Receipts	$665	$675	$674	$741	$536	$500	n/a	n/a
% Change	5%	2%	0%	10%	-28%	-7%	n/a	n/a

SWEDISH VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **

	Market Share 2003 ***	Volume 2003 ***	Market Share 2002	Volume 2002
SOUTH ATLANTIC	30.1%	64	****	****
MIDDLE ATLANTIC	25.3%	53	****	****
New York	21.9%	46	****	****

SWEDISH VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **

	Market Share 2003 ***	Volume 2003 ***	Market Share 2002	Volume 2002
New York City	20.3%	43	****	****

SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)

	2003 ***	2002	% Point Change *****
Purpose of Trip: (multiple response)
Visit Friends and Relatives	52%	50%	2
Vacation / Holiday	45%	44%	2
Business	33%	35%	-2
Attend Convention	11%	6%	5
Transportation Types Used in U.S.: (multiple response)
Rented Automobile	35%	****	n/a
Company or Private Automobile	33%	****	n/a
Airline in U.S.	25%	****	n/a
Rail between Cities	12%	****	n/a
Bus between Cities	5%	****	n/a

SELECTED TRAVELER CHARACTERISTICS
(by Percent Change)

	2003 ***	2002	% Point Change or % Change *****
Prepaid Package	4%	4%	1 pt
First International Trip	18%	****	n/a
Average Length of Stay in U.S. (nights)	18.0	17.3	4%
Daily Visitor Spending in U.S.	$71	****	n/a
Average Number of States Visited	1.6	****	n/a

 

Notes:

n/a - not available

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** For 2002 and 2003, the market share and traveler characteristics data is based upon the combined 2001-2002 or 2002-2003 sample for Sweden. No estimates would have been available if only the 2002 or 2003 data was used. The combined sample was weighted to the actual 2002 or 2003 arrivals data to produce a combined estimate for 2002 and 2003.

**** Not displayed due to low respondent base for this survey year.

***** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: April 2004