ITA - Office of Travel and Tourism Industries

Return to OTTI Home

About the Office of Travel and Tourism Industries
Overview
Tourism Policy
Industry Analysis
Export Assistance

Latest Statistics/Outreach
Inbound Travel to the U.S.
Outbound Travel from the U.S.

Research Programs
Basic Statistics
Monthly Statistics

TI News
Subscribe for Free
Archive
Common Uses
Unsubscribe

Catalog
Your Orders

Links

Ask OTTI
Market Profile: Japan
Japanese Arrivals to the U.S.
 
Printing Note: Set your print mode to landscape and/or reduce your margin settings if this document is too wide for your printer.
 

Market Profile: Japan
JAPANESE ARRIVALS TO THE U.S.

TRENDS IN ARRIVALS (in thousands)
Year 1997 1998 1999 2000 2001 2002 2003 Change
2003/1997
Arrivals 5,368 4,885 4,826 5,061 4,083 3,627 3,170 -2,198
% Change 4% -9% -1% 5% -19% -11% -13% -41%


TRENDS IN RECEIPTS* (in millions)
Year 1997 1998 1999 2000 2001 2002 2003 Change
2003/1997
Receipts $11,068 $9,424 $9,711 $10,238 $8,902 $8,492 $7,686 -$3,382
% Change -6% -15% 3% 5% -13% -5% -9% -31%


JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
  Market Share 2003 Volume 2003 Market Share 2002 Volume 2002
PACIFIC ISLANDS 62.7% 1,988 62.4% 2,263
PACIFIC 20.1% 637 20.0% 725
MIDDLE ATLANTIC 11.0% 349 9.9% 359
MOUNTAIN 7.2% 228 7.4% 268
EAST NORTH CENTRAL 5.9% 187 6.4% 232
SOUTH ATLANTIC 5.5% 174 4.7% 170
WEST SOUTH CENTRAL 2.8% 89 3.1% 112
NEW ENGLAND 2.3% 73 2.3% 83
EAST SOUTH CENTRAL *** *** 1.0% 36
U.S. MAINLAND 38.7% 1,227 38.9% 1,411
Hawaiian Islands 43.2% 1,369 40.8% 1,480
Guam 19.6% 621 21.5% 780
California 18.6% 590 18.0% 653
New York 9.5% 301 8.7% 316
Nevada 5.5% 174 5.4% 196
Illinois 2.5% 79 3.4% 123
Texas 2.4% 76 2.5% 91
Washington 1.9% 60 2.4% 87
Florida 1.9% 60 1.8% 65
Massachusetts 1.8% 57 1.8% 65
Ohio 1.7% 54 1.6% 58
Arizona 1.4% 44 1.4% 51
New Jersey 1.1% 55 1.4% 51


JAPANESE VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
  Market Share 2003 Volume 2003 Market Share 2002 Volume 2002
Honolulu 38.0% 1,205 34.4% 1,248
Los Angeles 10.1% 320 11.0% 399
New York City 9.2% 292 8.2% 297
San Francisco 6.6% 209 5.1% 185
Las Vegas 5.3% 168 5.3% 192
Maui 3.2% 101 3.8% 138
Chicago 2.4% 76 3.2% 116
Anaheim 2.2% 10 1.7% 62
Washington, DC 1.9% 60 *** ***
Boston 1.8% 57 1.7% 62
San Jose 1.8% 57 1.6% 58
San Diego 1.7% 54 1.8% 65
Seattle 1.6% 51 2.1% 76
Hawaii (Big Island) 1.3% 41 1.3% 47
Kauai *** *** 1.5% 54
Dallas *** *** 1.4% 51
Orlando *** *** 0.8% 29


  2003 2002 % Point Change ****
SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
Purpose of Trip: (multiple response)
Vacation / Holiday 76% 76% 0
Visit Friends and Relatives 19% 21% -2
Business 17% 17% 0
Attend Convention 7% 6% 1
Transportation Types Used in U.S.: (multiple response)
Rented Automobile 25% 23% 3
Airline in U.S. 22% 23% -1
Company or Private Automobile 21% 20% 1
Bus between Cities 17% 20% -2
Rail between Cities 5% 5% 0

 

  2003 2002 % point change or % Change ****
SELECTED TRAVELER CHARACTERISTICS (by Percent Change)
Prepaid Package 40% 39% 1 pt
First International Trip 31% 22% 9 pts
Ave. Length of Stay in U.S. (nights) 8.8 8.4 5%
Daily Visitor Spending in U.S. $139 $145 -4%
Average Number of States Visited 1.3 1.2 8%

Notes:

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** Not displayed due to low respondent base for this survey year.

**** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: April 2004