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Market Profile: Italy
Italian Arrivals to the U.S.
 
Printing Note: Set your print mode to landscape and/or reduce your margin settings if this document is too wide for your printer.
 

Market Profile: Italy
ITALIAN ARRIVALS TO THE U.S.

 

TRENDS IN ARRIVALS (in thousands)
Year 1997 1998 1999 2000 2001 2002 2003 Change
2003/1997
Arrivals 580 611 626 612 472 406 409 -171
% Change 10% 5% 2% -2% -23% -14% 1% -29%


TRENDS IN RECEIPTS* (in millions)
Year 1997 1998 1999 2000 2001 2002 2003 Change
2003/1997
Receipts $1,647 $1,907 $1,691 $1,590 $1,147 $1,107 n/a n/a
% Change -3% 16% -11% -6% -28% -3% n/a n/a


ITALIAN VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO CENSUS REGIONS AND STATES **
  Market Share 2003 Volume 2003 Market Share 2002 Volume 2002
MIDDLE ATLANTIC 44.3% 181 38.7% 157
SOUTH ATLANTIC 31.3% 128 32.9% 134
PACIFIC *** *** 23.4% 95
New York 38.5% 157 35.4% 144
California *** *** 22.8% 93


ITALIAN VISITATION ESTIMATES (Market Share & Volume in thousands)
VISITATION TO THE CITIES **
  Market Share 2003 Volume 2003 Market Share 2002 Volume 2002
New York City 36.1% 148 34.8% 141


SELECTED TRAVELER CHARACTERISTICS
(by Percentage Point Change)
  2003 2002 % Point Change
****
Purpose of Trip: (multiple response)
Vacation / Holiday 53% 56% -3
Business 35% 33% 2
Visit Friends and Relatives 33% 31% 2
Attend Convention 9% 16% -7
Transportation Types Used in U.S.: (multiple response)
Company or Private Automobile 28% 25% 4
Airline in U.S. 25% 31% -6
Rented Automobile 25% 29% -5
Bus between Cities 12% 8% 5
Rail between Cities 8% 7% 2


SELECTED TRAVELER CHARACTERISTICS (by Percent Change)
  2003 2002 % point change or % Change ****
Prepaid Package 11% 13% -2 pts
First International Trip 22% 19% 3 pts
Average Length of Stay in U.S. (nights) 11.4 13.0 -12%
Daily Visitor Spending in U.S. n/a $120 n/a
Average Number of States Visited 1.6 1.6 0%

 

Notes

n/a - not available

* Excluding passenger fare receipts/exports.

** Only the census regions, states, and cities are displayed that have a statistically reliable respondent base for the survey year(s).

*** Not displayed due to low respondent base for this survey year.

**** Variance due to rounding.

Source: U.S. Department of Commerce, ITA, Office of Travel and Tourism Industries; Bureau of Economic Analysis

Publication Date: April 2004