2002 PROFILE OF U.S. RESIDENT TRAVELER
VISITING OVERSEAS DESTINATIONS
REPORTED FROM: SURVEY OF
INTERNATIONAL AIR TRAVELERS
U.S. RESIDENT TRAVELERS TO
OVERSEAS DESTINATIONS: (1) |
All U.S. Travelers |
| Total Number of Travelers** |
23,397,000 |
| |
|
| Region/State/City of Residence |
|
| New England |
7% |
| Massachusetts |
3% |
| Boston |
2% |
| Connecticut |
3% |
| Middle Atlantic |
28% |
| New York |
19% |
| New York City |
14% |
| Nassau |
3% |
| New Jersey |
5% |
| Newark |
2% |
| Pennsylvania |
3% |
| Philadelphia |
2% |
| |
|
| East North Central |
8% |
| Illinois |
4% |
| Chicago |
3% |
| Ohio |
2% |
| |
| West North Central |
2% |
| |
|
| South Atlantic |
21% |
| Florida |
9% |
| Miami |
4% |
| D.C. Metro Area |
5% |
| Virginia |
4% |
| Maryland |
3% |
| Georgia |
2% |
| Atlanta |
2% |
| |
|
| East South Central |
2% |
| |
|
| West South Central |
6% |
| Texas |
5% |
| Houston |
2% |
| |
|
| Mountain |
4% |
| Colorado |
2% |
| |
|
| Pacific |
21% |
| California |
18% |
| Los Angeles |
4% |
| San Francisco |
3% |
| San Jose |
3% |
| Oakland |
2% |
| Washington |
3% |
| Seattle |
2% |
| Pacific Islands |
1% |
Region/state and city estimates are only listed if they comprise at least 2%
of the 23,397,000
1 U.S. residents visiting overseas destinations in 2002.
NOTE: Percentages listed in this profile can be converted into estimated numbers
by multiplying
** the percentage by 23,397,000 (total U.S. Residents visiting overseas destinations),
18,624,000
(79.6% Leisure/Visit Friends/Relatives) and 7,487,000 (32.0% Business/Convention).
| U.S. RESIDENT TRAVELER CHARACTERISTICS: |
All U .S. Travelers |
For Leisure & VFR |
For Business & Conv. |
| Total Number of Travelers** |
23,397,000 |
18,624,000 |
7,487,000 |
| |
| Advance Trip Decision: |
| Average Number of Days |
77.8 |
88.2 |
47.0 |
| Median Number of Days |
45.0 |
60.0 |
28.0 |
| |
| Advance Airline Reservation: |
| Average Number of Days |
47.8 |
54.8 |
28.0 |
| Median Number of Days |
30.0 |
30.0 |
15.0 |
| |
| Means of Booking Air Trip: |
| Travel Agent |
47% |
46% |
48% |
| Airline Directly |
22% |
24% |
15% |
| Personal Computer |
16% |
17% |
10% |
| Company Travel Department |
9% |
4% |
24% |
| Tour Operator |
3% |
4% |
1% |
| |
| Information Sources*: |
| Travel Agency |
43% |
42% |
47% |
| Personal Computer |
29% |
32% |
23% |
| Airline |
26% |
28% |
23% |
| Friends, Relatives |
15% |
17% |
7% |
| Company Travel Dept. |
9% |
4% |
24% |
| Travel Guides/Timetables |
6% |
7% |
4% |
| Tour Company |
4% |
5% |
2% |
| Newspapers/Magazines |
3% |
3% |
1% |
| State/City/Travel Office |
2% |
2% |
1% |
| |
| Use of Prepaid Package: |
| Yes |
11% |
13% |
3% |
| No |
89% |
87% |
97% |
| |
| Pre-Booked Lodging*: |
| Responded - Yes |
56% |
51% |
72% |
| |
| Sources for Booking Lodging*: |
| Travel Agent |
18% |
17% |
20% |
| Hotel/Motel |
11% |
12% |
11% |
| Company Travel Dept. |
8% |
3% |
21% |
| Friend/Relative |
5% |
6% |
3% |
| Business Associate |
5% |
2% |
14% |
| Tour Operator |
4% |
5% |
1% |
| |
| Travel Companions*: |
| Traveling Alone |
43% |
37% |
61% |
| Spouse |
26% |
31% |
14% |
| Family/Relatives |
22% |
26% |
8% |
| Friends |
12% |
14% |
4% |
| Business Associates |
6% |
2% |
18% |
| Tour Group |
2% |
2% |
1% |
| |
| Travel Party Size: (persons) |
| Adults Only |
93% |
91% |
98% |
| Adults and Children |
7% |
9% |
2% |
| Average Party Size |
1.5 |
1.6 |
1.3 |
| Median Party Size |
1.0 |
1.0 |
1.0 |
| |
| Main Purpose of Trip: |
| Leisure/Recreation/Holidays |
37% |
47% |
7% |
| Visit Friends/Relatives |
30% |
38% |
6% |
| Business |
26% |
10% |
80% |
| Study/Teaching |
2% |
2% |
1% |
| Convention/Conference |
2% |
2% |
6% |
| |
| Purpose of Trip*: |
| Leisure/Recreation/Holidays |
55% |
69% |
26% |
| Visit Friends/Relatives |
44% |
56% |
22% |
| Business |
30% |
16% |
94% |
| Study/Teaching |
5% |
4% |
4% |
| Convention/Conference |
4% |
3% |
12% |
| Religion/Pilgrimages |
2% |
2% |
1% |
| |
| Type of Accommodations*: |
| Hotel, Motel |
66% |
60% |
82% |
| Average Number of Nights |
8.6 |
8.7 |
8.2 |
| Median Number of Nights |
6.0 |
7.0 |
6.0 |
| |
| Private Home |
43% |
50% |
27% |
| Average Number of Nights |
17.0 |
16.5 |
17.0 |
| Median Number of Nights |
10.0 |
10.0 |
8.0 |
| |
| Other |
6% |
6% |
6% |
| Mean Number of Nights |
16.9 |
12.5 |
16.2 |
| Median Number of Nights |
7.0 |
7.0 |
10.0 |
| |
| Nights Outside the U.S.: |
| Average Number of Nights |
15.9 |
16.2 |
13.9 |
| Median Number of Nights |
10.0 |
11.0 |
8.0 |
| |
| First International Trip: |
| First Time Visitors |
5% |
5% |
2% |
| Repeat Visitors |
95% |
95% |
98% |
| |
| Number of International Trips in Past 12 Months: |
| Mean Number of Trips |
3.1 |
2.5 |
5.0 |
| Median Number of Trips |
2.0 |
2.0 |
3.0 |
| |
| Number of International Trips in Past 5 Years: |
| Mean Number of Trips |
12.6 |
9.6 |
21.5 |
| Median Number of Trips |
6.0 |
5.0 |
15.0 |
| |
| Number of Countries Visited*: |
| One Country |
80% |
80% |
73% |
| Two Countries |
14% |
13% |
17% |
| Three or More Countries |
7% |
6% |
10% |
| Average (Countries) |
1.3 |
1.3 |
1.4 |
| Median (Countries) |
1.0 |
1.0 |
1.0 |
| |
| Number of Destinations Visited*: |
| One Destination |
58% |
57% |
55% |
| Two Destinations |
22% |
22% |
25% |
| Three or More Destinations |
20% |
21% |
21% |
| Average (No. of Destinations) |
1.8 |
1.8 |
1.8 |
| Median (No. of Destinations) |
1.0 |
1.0 |
1.0 |
| |
| Transportation Outside the U.S.*: |
| Taxi/Cab/Limousine |
48% |
44% |
59% |
| Airline between Cities |
37% |
36% |
41% |
| Company or Private Auto |
29% |
29% |
29% |
| City Subway/Tram/Bus |
22% |
24% |
21% |
| Rented Auto |
20% |
22% |
19% |
| Railroad between Cities |
19% |
20% |
18% |
| Bus between Cities |
13% |
14% |
8% |
| |
| Port-of-Entry: |
| New York City |
22% |
23% |
16% |
| San Francisco |
11% |
10% |
15% |
| Miami |
9% |
9% |
9% |
| Los Angeles |
8% |
8% |
9% |
| Chicago |
7% |
6% |
9% |
| Washington, D.C. |
7% |
6% |
8% |
| Newark |
6% |
6% |
5% |
| Atlanta |
5% |
5% |
5% |
| Houston |
3% |
3% |
3% |
| Boston |
3% |
3% |
4% |
| Honolulu |
3% |
3% |
2% |
| Philadelphia |
2% |
2% |
3% |
| Dallas/Ft. Worth |
2% |
2% |
2% |
| Seattle |
2% |
1% |
3% |
| |
| International Destinations Visited*: |
| Europe |
43% |
43% |
48% |
| |
|
|
|
| Western Europe |
41% |
41% |
46% |
| United Kingdom |
14% |
13% |
19% |
| France |
10% |
10% |
9% |
| Italy |
7% |
8% |
6% |
| Germany |
7% |
6% |
10% |
| Spain |
4% |
4% |
3% |
| Netherlands |
4% |
4% |
4% |
| Ireland |
2% |
3% |
2% |
| Switzerland |
2% |
2% |
3% |
| |
| Eastern Europe |
3% |
3% |
3% |
| |
| Caribbean |
18% |
20% |
9% |
| Dominican Republic |
5% |
5% |
3% |
| Jamaica |
4% |
5% |
2% |
| Bahamas |
3% |
4% |
1% |
| |
| South America |
8% |
7% |
7% |
| Brazil |
2% |
2% |
3% |
| |
| Central America |
7% |
7% |
5% |
| Costa Rica |
2% |
2% |
1% |
| |
| Africa |
2% |
2% |
3% |
| |
| Middle East |
4% |
3% |
4% |
| |
| Asia |
19% |
17% |
27% |
| Japan |
6% |
5% |
9% |
| Hong Kong |
3% |
3% |
5% |
| P.R. of China |
3% |
2% |
5% |
| Republic of China (Taiwan) |
3% |
3% |
4% |
| Republic of Korea (South) |
3% |
2% |
4% |
| India |
2% |
2% |
2% |
| Thailand |
2% |
2% |
2% |
| Singapore |
2% |
1% |
3% |
| |
| Oceania |
4% |
4% |
4% |
| Australia |
2% |
3% |
3% |
| |
| Leisure/Recreational Activities*: |
| |
| Dining in Restaurants |
86% |
85% |
90% |
| Shopping |
76% |
80% |
67% |
| Visit Historical Places |
50% |
56% |
38% |
| Sightseeing in Cities |
43% |
48% |
33% |
| Visit Small Towns/Villages |
42% |
48% |
25% |
| Touring the Countryside |
35% |
41% |
21% |
| Cultural Heritage Sights |
31% |
35% |
21% |
| Art Gallery, Museum |
28% |
32% |
22% |
| Nightclub/ Dancing |
24% |
26% |
18% |
| Water Sports/Sunbathing |
22% |
25% |
10% |
| Guided Tours |
15% |
17% |
8% |
| Concert, Play, Musical |
15% |
16% |
11% |
| Ethnic Heritage Sites |
12% |
13% |
7% |
| Amusement/Theme Parks |
9% |
11% |
5% |
| Visit National Parks |
9% |
10% |
5% |
| Casinos/Gambling |
7% |
8% |
3% |
| Golf/Tennis |
6% |
7% |
6% |
| Camping, Hiking |
5% |
6% |
3% |
| Environmental/Ecological Sights |
5% |
5% |
3% |
| Cruises, 1 or More Nights |
5% |
6% |
2% |
| Attend Sporting Events |
4% |
4% |
4% |
| Hunting/Fishing |
3% |
3% |
1% |
| Snow Skiing |
2% |
2% |
1% |
| |
| Average Total Trip Expenditures: |
| Per Travel Party |
$4,254 |
$3,719 |
$5,276 |
| Per Visitor |
$2,854 |
$2,362 |
$4,170 |
| |
| Average International Airfare: |
| Per Travel Party |
$2,017 |
$1,536 |
$2,789 |
| Per Visitor |
$1,409 |
$1,018 |
$2,229 |
| |
| Average Package Price: |
| Per Travel Party |
4,073 |
4,034 |
$5,110 |
| Per Visitor |
1,822 |
1,812 |
$2,619 |
| |
| Average Expenditures Outside the U.S.: |
| Per Travel Party |
$1,985 |
$1,889 |
$2,291 |
| Per Visitor |
$1,332 |
$1,200 |
$1,811 |
| Per Visitor Per Day |
$84 |
$74 |
$130 |
| |
| Trip Payment Method: |
| Credit Cards |
56% |
51% |
70% |
| Cash |
33% |
36% |
24% |
| Debit Cards |
6% |
7% |
4% |
| Travelers Checks |
5% |
6% |
3% |
| |
| Main factor in Airline Choice: |
| Airfare |
27% |
30% |
19% |
| Convenient Schedule |
17% |
15% |
22% |
| Mile Bonus/Frequent Flier Program |
18% |
19% |
18% |
| Non-Stop Flight |
12% |
12% |
11% |
| Previous Good Experience |
8% |
8% |
8% |
| Safety Reputation |
3% |
4% |
3% |
| Loyalty to Carrier |
4% |
4% |
5% |
| Employer Policy |
4% |
2% |
8% |
| In-flight Service Reputation |
2% |
2% |
2% |
| |
| Type of Airline Ticket*: |
| Economy/Tourist/Coach |
67% |
71% |
54% |
| Executive/Business |
16% |
11% |
33% |
| Frequent Flier Award |
9% |
10% |
5% |
| Frequent Flier Upgrade |
5% |
4% |
9% |
| First Class |
4% |
4% |
6% |
| Non-revenue |
3% |
3% |
1% |
| Discount/Group Fare |
2% |
3% |
2% |
| |
| Seating Area on Flight: |
| Economy/Tourist/Coach |
71% |
77% |
52% |
| Executive/Business |
22% |
17% |
38% |
| First Class |
7% |
6% |
10% |
| |
| Sex and Age of Traveler: |
| Male Adults |
59% |
54% |
77% |
| Female Adults |
41% |
46% |
24% |
| |
| Average Age of Male (years) |
45.5 |
45.4 |
46.0 |
| Average Age of Female (years) |
42.7 |
42.9 |
42.6 |
| |
| Occupation: |
| Professional/Technical |
38% |
38% |
39% |
| Manager/Executive |
30% |
25% |
51% |
| Retired |
9% |
11% |
2% |
| Student |
7% |
8% |
2% |
| Homemaker |
5% |
6% |
2% |
| Clerical/Sales |
4% |
5% |
2% |
| Craftsman/Factory Worker |
3% |
3% |
1% |
| Government/Military |
2% |
2% |
2% |
| |
| Annual Household Income: |
| Average |
$110,300 |
$103,900 |
$133,600 |
| Median |
$100,000 |
$92,500 |
$127,400 |
* Multiple Response.
NOTE: Percentages listed in this profile can be converted into estimated numbers
by multiplying
** the percentage by 23,397,000 (total U.S. Residents visiting overseas destinations),
18,624,000
(79.6% Leisure/Visit Friends/Relatives) and 7,487,000 (32.0% Business/Convention).
Source: U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries, "In-Flight
Survey," July 2003.
|
Download data (.csv)