U.S. RESIDENT TRAVELER
CHARACTERISTICS:
Total Number of Travelers** |
All
U.S. Travelers
24,579,000 |
For
Leisure & VFR
19,491,000 |
For
Business & Conv.
8,406,000 |
| Advance Trip Decision: |
| Average Number of Days | 82.9 | 94.7 | 47.6 |
| Median Number of Days | 45.0 | 60.0 | 25.0 |
| Advance Airline Reservation: |
| Average Number of Days | 52.2 | 60.2 | 28.7 |
| Median Number of Days | 30.0 | 30.0 | 14.0 |
| Means of Booking Trip: |
| Travel Agent | 58% | 59% | 56% |
| Airline Directly | 21% | 24% | 14% |
| Company Travel Department | 10% | 5% | 25% |
| Tour Operator | 3% | 4% | 1% |
| Personal Computer | 3% | 4% | 2% |
| Information Sources*: |
| Travel Agency | 54% | 54% | 54% |
| Airline | 24% | 26% | 20% |
| Personal Computer | 17% | 19% | 14% |
| Friends, Relatives | 17% | 20% | 7% |
| Company Travel Dept. | 10% | 5% | 26% |
| Travel Guides/Timetables | 6% | 8% | 3% |
| Tour Company | 5% | 6% | 2% |
| Newspapers/Magazines | 4% | 4% | 1% |
| National Gov't Tourist Office | 2% | 2% | 1% |
| State/City/Travel Office | 2% | 2% | 1% |
| Use of Prepaid Package: |
| Yes | 14% | 17% | 4% |
| No | 86% | 83% | 96% |
* Multiple Response.
** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying
the percentage by 24,579,000 (total U.S. Residents visiting overseas destinations), 19,491,000
(Leisure % Visit Friends/Relatives) and 8,406,000 (Business & Convention).
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