| U.S. RESIDENT TRAVELER CHARACTERISTICS: | All U.S. Travelers | For Leisure & VFR | For Business & Conv. |
| Total Number of Travelers** | 23,069,000 | 17,833,000 | 8,559,000 |
| Advance Trip Decision: |
| Average Number of Days | 81.7 | 95.3 | 48.7 |
| Median Number of Days | 50.0 | 60.0 | 25.0 |
| Advance Airline Reservation: |
| Average Number of Days | 48.3 | 57.0 | 27.9 |
| Median Number of Days | 30.0 | 30.0 | 15.0 |
| Means of Booking Trip: |
| Travel Agent | 61% | 62% | 57% |
| Airline Directly | 20% | 23% | 14% |
| Company Travel Department | 10% | 5% | 25% |
| Tour Operator | 4% | 5% | 1% |
| Information Sources*: |
| Travel Agency | 58% | 59% | 57% |
| Airline | 22% | 25% | 20% |
| Friends, Relatives | 16% | 19% | 7% |
| Company Travel Dept. | 11% | 5% | 26% |
| Travel Guides/Timetables | 6% | 8% | 4% |
| Tour Company | 5% | 7% | 2% |
| Newspapers/Magazines | 4% | 5% | 2% |
| Personal Computer | 12% | 14% | 11% |
| Use of Prepaid Package: |
| Yes | 14% | 17% | 4% |
| No | 86% | 83% | 96% |
* Multiple Response
**NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 23,069,000 (total U.S. Residents visiting overseas destinations), 17,833,000 (Leisure % Visit Friends/Relatives) and 8,559,000 (Business & Convention).
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