| U.S. RESIDENT TRAVELER CHARACTERISTICS: | All U.S. Travelers | For Leisure & VFR | For Business & Conv. |
| Total Number of Travelers** | 21,634,000 | 16,615,000 | 8,286,000 |
| Advance Trip Decision: |
| Average Number of Days | 79.0 | 91.6 | 47.8 |
| Median Number of Days | 45.0 | 60.0 | 30.0 |
| Advance Airline Reservation: |
| Average Number of Days | 47.2 | 55.3 | 27.2 |
| Median Number of Days | 30.0 | 30.0 | 15.0 |
| Means of Booking Trip: |
| Travel Agent | 63% | 64% | 60% |
| Airline Directly | 18% | 21% | 13% |
| Company Travel Department | 10% | 5% | 24% |
| Tour Operator | 4% | 4% | *** |
| Information Sources*: |
| Travel Agency | 60% | 61% | 60% |
| Airline | 22% | 24% | 19% |
| Friends, Relatives | 17% | 21% | 8% |
| Company Travel Dept. | 11% | 5% | 26% |
| Personal Computer | 8% | 9% | 8% |
| Travel Guides/Timetables | 7% | 9% | 4% |
| Tour Company | 5% | 6% | 2% |
| Newspapers/Magazines | 4% | 5% | 2% |
| National Government Tourist Office | 3% | 3% | 2% |
| State/City Travel Office | 2% | 2% | *** |
| Use of Pre-Paid Package: |
| Yes | 14% | 17% | 4% |
| No | 86% | 83% | 96% |
* Multiple Response
** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 21,634,000 (total U.S. Residents visiting overseas destinations), 16,615,000 (Leisure & Visit Friends/Relatives), and 8,286,000 (Business & Convention).
*** Not shown due to low sample size.
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