This report provides in-depth findings on past and potential pleasure travelers to North America, featuring profiles of travelers by segmentation types including travel philosophy, motivation for travel, activities/products that are important for deciding where to travel, etc. Features top states and cities of interest for future travel to the U.S., Canada and Mexico. A gap analysis of what is important in selecting a destination and what was actually done on a last trip is provided for some markets. Past and future pleasure travel expenditures are reported and the potential revenues gained by converting these potential travelers to actual visitors to the U.S. are estimated by segmentation type.

1996 Pleasure Travel Market Study - Germany Final Report
Item #: d-811
Price: $250.00