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On February 20, 2003, President Bush signed the Omnibus Appropriation
Act for FY 2003 into law. Included in this appropriation was Sec.
210, which authorized the Secretary of Commerce to award grants
and make lump sum payments in support of an international advertising
and promotional campaign to encourage individuals to travel to the
United States. The Omnibus Appropriation both authorized and appropriated
$50,000,000 for this campaign
The Act requires the Secretary to appoint the U.S. Travel and Tourism
Advisory Board, which will recommend appropriate coordinated activities
to the Secretary for funding. The Board will comprise CEO's of tourism-related
entities. The Secretary will consult with the Board on the disbursement
of funds.
Below is additional information on this historic program, as is
available at this time. Please watch this site for further developments
as we are allowed to release them.
| U.S. Promotion Campaign Launch - Japan. - May 2005 |
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U.S. Department Of Commerce Official Announcement (PDF) |
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| U.S. Promotion Campaign
Launch - U.K. - December 2004 |
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U.S. Department Of Commerce
Unveils New Integrated Tourism Marketing Campaign For UK
Press Release on Initial Results of the U.K. Promotion Campaign - October 2005 (PDF)
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To see the Promotion Website, click here |
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| General Information: |
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Background on Visit America
Alliance Marketing Contractor |
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U.S. Department
of Commerce Names Marketing Contractor for International Tourism
Promotion Campaign
(released 03/19/2004) |
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March 2004 Update on Promotion
Campaign |
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January 2004 Update on the
Request for Quotation |
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Status of Travel and Tourism
Promotion Campaign: Request for Quotation |
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Status of International
Promotion Program Funding |
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The
FY2003 Authorization and Appropriations Language from Congress |
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One Page Overview of the Campaign |
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| The Travel & Tourism
Promotion Advisory Board: |
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Federal Register Notice (Opportunity
to Apply for Membership on the U.S. Travel and Tourism Promotion
Advisory Board) |
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Secretary Evans Announces
U.S. Travel and Tourism Board |
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Travel & Tourism Promotion
Advisory Board Members |
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Secretary Evans Announces
Advisory Board Chair & Vice Chair |
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BIO's of the Advisory Board Chair &
Vice Chair |
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Secretary Evans Announces
Markets for Promotional Tourism Efforts |
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| Advisory Board Meetings
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Past Meetings: |
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September 8, 2003 - Ellis
Island, NY |
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October 13, 2003 - Washington,
DC |
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December 8, 2003 - Denver,
CO |
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April 16, 2004 - Washington
D.C. |
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October 26, 2004 - Orlando, FL
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January 12, 2005 - Washington
D.C. |
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Upcoming Meetings: (Please note, dates
are subject to change. Watch for the Federal Register Notices
and TInews releases) |
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| Top Markets for Promotion
Campaign |
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Canada |
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Germany
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Japan |
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Mexico |
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United Kingdom |
Promotion Campaign Reading Room:
The U.S. Department of Commerce has set-up a U.S. Promotion Campaign
reading room for the public. If you would like to view the information
available to the public, please contact Julie Heizer at (202) 482-0140
or at tinet_promotion@ita.doc.gov for an appointment.
The room is located at the Department of Commerce, 14th & Constitution
Ave., NW, Washington, DC 20230, Room 7025. The room is open from
9am to 5pm, Monday through Friday, and is closed on all Federal
holidays. Please note to enter a federal government building you
must have a drivers' license, passport, or other government issued
picture ID.
Input from the Industry:
Do you have any questions related to this program? Have you heard
a rumor or story you would like to confirm? If so, please develop
them and send to us. They may be used to develop a Frequently Asked
Questions section. Send your questions to: tinet_promotion@ita.doc.gov
Do you have any ideas, suggestions, or comments you would like
to provide Commerce to assist us develop a program that truly assists
the travel industry? If so, please send your ideas, suggestion or
comments to: tinet_promotion@ita.doc.gov
Please check back with us again. As we are allowed to provide additional
information on this program, this page will be updated.
Other Related Information (coming soon):
- Links
- Market Research & Performance Measures
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